GC

Where Do Ideas Come From?

The biggest task of my final year was handed to me today and it went pretty much like this.

“Come up with a field of interest in culture and technology to write your dissertation on and come up with something you can make worth 40 credits linked directly to your dissertation, in a week”

Nice, no rush, no pressure, no none at all. Next, I did what I always do when faced with a challenge got silly drunk and put off thinking about it in anyway till the next day. There is some reason behind this before you stop reading! Firstly let’s get one thing straight, drinking wasn’t required, however it’s the week after freashers week and as I’m going to be bogged down with work for the rest of this term (at least) I needed to get more fun out of the way. Secondly, I can never completely remove something from my mind and as I have found by experience, something great just seems to come to me after a couple of days pondering the problem, most of the time in the shower oddly enough. I don’t know why or how it happens it just does.

The theory proved accurate, thankfully. I am going to look into the field of internet super companies and whether they can actually monopolise a given market, given the ‘open’ barriers to entry, to any market on the internet. And the project? I hear you say. No, I’m not going to monopolise the market to prove it can be done. What I am going to do is take an already monopolised market, convert it to an online market and innovate on it. Three simple steps, which will no doubt be very hard. I am going to take Microsoft’s dominant operating system Windows, build an online OS (obviously not as complex as Windows) and innovate. Innovation being the key, seeing as after reading The Google Story I can pretty much conclude that Google is where it is now due 70% to innovation. In a sentence they took a service (internet search) innovated on it and tore the market apart because their search was just better than the competition, thus I intend to do that.